ss27 campaign: circle of influence
SS27 Seen by Jac Martinez
Mexico City
Chapter 01 - Before we meet
“Before We Meet” looks at the beginning of the journey: the period of adulthood when we begin moving through the world independently, learning to make our own decisions, find direction and take responsibility for the lives we are building.
There is solitude in this stage, but not necessarily loneliness.
We are simply on our own paths, before knowing who we will
encounter along the way.
The campaign captures this state before connection: before
paths cross, before relationships form, before strangers
become familiar.
As SS27 unfolds, these separate paths can gradually begin to intersect. Individuals who once appeared alone may reappear alongside others, allowing the Circle of influence to slowly
take shape across the year.
